Why Spurce?
The problem:
Programmatic Media buying complexity is managed by media buying platforms with basic tools to manage bid optimization. Media platforms are not incentivized to improve the buy rate of bidders given their market-making function and fee structure business model.
The solution:
Blue Spruce AI
Our Product Impact
Customers of RTB-based programmatic platforms have the potential to improve their media performance and cost, resulting in business margins by 1000’s (>10%) margin basis points, translating to millions of dollars.
One programmatic media buyer improved their CPM buy rate by over 40% by implementing bid optimization.
On $10M in media spend, this equates to $4M. The top platform has annual spending of ~$10B. Both individual customers and overall market potential is significant.
Our Story
At Blue Spruce AI, we have a passion for technology and innovation.
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We believe that AI can revolutionize the way businesses operate and we are committed to being at the forefront of this epic change.
Our story began with a deep understanding of the opportunities in programmatic platforms. From there we created a vision to harness the power of AI for our clients, and we have been working tirelessly to deliver on that vision.
Our Team
Our team is made up of experienced and dedicated professionals who are passionate about programmatic media buying. With decades of industry experience, our team has the expertise to provide our clients with compelling differentiated solutions.
At Blue Spruce AI, we are dedicated to helping our clients succeed.
Interested in joining the team? Contact Us