The Story Behind
the Spruce
"The Wise Man of the Forest"
In Ancient Greek mythology, the Blue Spruce tree, commonly referred to as the “Tree of Birth,” was said to possess great healing and resilience properties. Legend had it that these Spruce trees were not merely arboreal entities, but powerful symbols of eternal life, generosity, and protection. In mythic tales, Spruce trees were believed to be inhabited by a special spirit of the forest, entrusted with overseeing livestock and safeguarding neighboring communities around the woodland. Some local native cultures still refer to the Blue Spruce as the “wise man of the forest.”
Inspired by the rich symbolism and ancient wisdom associated with the Spruce tree, Blue Spruce AI takes root as a beacon of innovation, resilience, and protection for your company. Specializing in secure cloud ML-based optimization solutions, “Spruce” empowers RTB-based programmatic platforms to achieve over 40% improvement in CPM buy rate, with scalable impacts for platforms ranging greatly in size and spend.
The "wise man of the forest" becomes the wise man for your programmatic platform.
Sean Murphy, Founder
An industry veteran with 20+ years of experience
At Blue Spruce AI, we like to say Sean is the “wise man” of the media technology industry. Murphy’s veteran experience spans the technology, media, and marketing sectors, most recently as EVP, Chief Data & Analytics Officer at Catalina where he led AI innovation, data solutions, and analytic operations..
Prior to Catalina, Murphy held a series of senior roles, including SVP of Analytics, at Vericast, leading the Data Science, Marketing Science, and Business Analytics teams, launching a new Insight Consulting Team to expand the company’s sales and service strategy. He also led the integration of three organizations representing $1.8B in revenue, scaling the company’s analytics and insight processes to launch five new products across six vertical markets.
Murphy has also held a series of senior leadership roles for Vendavo, Inc., culminating with his role as VP of Pricing Science, leading the team leveraging pricing data to help businesses drive critical decisions impacting top-line margins. Before that he spent several years as a marketing and product strategy executive for technology companies in and around Silicon Valley, including Peoplesoft, and Ask.com, where, in the early days of the search business, his team created search data-based solutions for customers.
Murphy is a husband and father of two beautiful children, in addition a multiple patent holder, a former international world-class swimmer, NCAA champion, Olympian, and Masters World Record Holder. After earning both a B.S. and an M.S. in Industrial Engineering from Stanford University, Murphy received an MBA from Harvard Business School.
