Elevate Your Media Performance, Lower Your Costs
At Blue Spruce AI, we help businesses harness the power of artificial intelligence to take their programmatic bidding to the next level. Our application works to strategically analyze your historical bid log data to generate an output configuration for your bidding platform.
With seamless execution through the API, the result is a significant improvement in targeted objective metrics at a substantially lower cost to you.
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Programmatic bidding made simple.
Agile Based Speed and Safety
Beginning with a thorough solution assessment, Blue Spruce seamlessly integrates data from your programmatic platform. With multiple program test cycles for impact assessment and tuning, our application is designed for efficiency and optimal performance. Customers utilizing RTB-based programmatic platforms can witness a remarkable improvement in both media performance and substantial cost savings in a matter of weeks.
Decades of Industry Experience
The team behind Spruce has decades of experience in the RTB marketplace and programmatic platform innovation and operations. Founder, Sean Murphy built one of the first DSPs starting in 2011, and led multiple product and operations media tech organizations. Most recently as Chief Data and Analytics Officer, Sean led a 40% improvement in media cost, significantly accelerating the company's business margin structure.
Servicing the Programmatic Industry
Blue Spruce AI caters to a diverse range of organizations seeking to elevate their presence in the digital landscape. Our services are tailored for Martech Vendors, Brands & Retailers that operate their own desk on a platform, and Agencies. Organizations that experience a 1st order benefit cost savings and improved targeting performance will value the solution's benefits the most.
We take pride in our numbers
20+
Years of Experience
100+
Clients Served
1M+
Optimizations
40%
Improved CPM Buy Rate
$500M
In ROAS Delivered